Summary
Chapters
Video Info
Mario Simon, CEO of Millward Brown Vermeer, and Bill Pink, Managing Partner of Millward Brown Analytics, discuss their large-scale research on the relationships between marketing, digital communication, and sales growth.
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Chapter 1: Selma Avdic, of the American Marketing Association, Introduces the Webcast, "Bridging Marketing and Analytics—Navigating a Disparate Data World", and Speakers, Bill Pink and Mario Simon
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Chapter 2: Mario Simon Reviews How the Scale and Availability of Data Has Changed Over the Several Decades
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Chapter 3: Mario Simon Discusses the Methodology Used for and Findings of the Large-Scale Marketing Analytics Study
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Chapter 4: Mario Simon Discusses Recommendations Arising from the Insights 2020 Study
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Chapter 5: Bill Pink Discusses the Concept of Connected Data Intelligence
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Chapter 6: Bill Pink Discusses the Framework Used to Understand Marketing Effectiveness and the Most Informative Digital Behaviors
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Chapter 7: Bill Pink Discusses Research Findings on Digital Signals and Sales, and on Using Analytics to Understand Common Patterns
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Chapter 8: Bill Pink Discusses an Example to Illustrate the Relationship Between Social Conversation and Offline Sales
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Chapter 9: Bill Pink Discusses Brand Structure and the Relationship Between Social Media and Brand Performance
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Chapter 10: Bill Pink Discusses Cross Media Research and the Three Stages of the Marketing Effectiveness Framework
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Chapter 11: Bill Pink Discusses an Example of Research Findings Showing Interrelationships in the Consumer Journey
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Chapter 12: Q&A: Bill Pink Discusses Methodology Used for Collection and Analysis of Qualitative Social Media Content and the Difference Between Online Display and Online Video
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Chapter 13: Q&A: Mario Simon and Bill Pink Discuss the Scalability and Economics of This Approach Depending on the Size of the Business
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Chapter 14: Closing Comments for the "Bridging Marketing and Analytics—Navigating a Disparate Data World" Webcast
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