Summary
Chapters
Video Info
Methodologist Lilian Yahng presents an overview of survey research and design. She describes the types of data that surveys can effectively collect, highlights the steps in survey research, and introduces the total research error method for quality control.
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Chapter 1: What is Survey Research?
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Chapter 2: How to Conduct Good Survey Research
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Chapter 3: Total Survey Error
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Chapter 4: Population and Sampling
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Chapter 5: Survey Data
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Chapter 6: Response Rates and Bias
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