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Jill Mosteller, PhD, Associate Professor of Marketing at the University of Tampa, discusses the depth interview approach used for her research on consumers and their companion animals.
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Chapter 1: Jill Mosteller Defines Depth Interviews and Shares Her Interest in Them
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Chapter 2: Jill Mosteller Discusses the Kinds of Research Questions That Can Be Answered Using Depth Interviews
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Chapter 3: Jill Mosteller Discusses the Types of Data That Can Be Collected and Analyzed and What She Has Learned Using Depth Interviews
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Chapter 4: Jill Mosteller Discusses Research Findings From Depth Interview Work and Recommends Tools and Resources for Using This Method
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