Summary
Chapters
Video Info
Qin Sun, Assistant Professor of Marketing at California State University, Northridge, discusses an experiential class project to show the market research process.
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Chapter 1: Qin Sun, PhD, Shares Her Research Background and Introduces the Market Research Class Project
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Chapter 2: Qin Sun, PhD, Discusses Secondary Research for a Client Firm in a Market Research Class Project
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Chapter 3: Qin Sun, PhD, Discusses Exploratory Research and Learning Market Research Processes for a Class Project
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Chapter 4: Qin Sun, PhD, Discusses Survey Questionnaires Used in a Market Research Class Project
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Chapter 5: Qin Sun, PhD, Discusses Data Analysis and Findings of a Market Research Class Project
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Chapter 6: Qin Sun, PhD, Discusses Limitations and Challenges of a Class Marketing Research Project
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