Skip to main content

Priming

In: The SAGE Encyclopedia of Social Science Research Methods

Encyclopedia
Edited by: Michael S. Lewis-Beck, Alan Bryman & Tim Futing Liao Published: 2004
+- LessMore information
Download PDF

An individual's experiences in the environment temporarily activate concepts that are mentally represented. The activation of these concepts, which can include traits, schemata, attitudes, stereotypes, goals, moods, emotions, and behaviors, heightens their accessibility. ...

Looks like you do not have access to this content.

  • All
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z