Most commonly known as the focus group method, this form of interview was originally formulated for use with both individuals and groups (Merton, 1987; Merton & Kendall, 1946). The explicit objective of the focused ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles