Feeling Thermometer

In: Encyclopedia of Survey Research Methods

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The feeling thermometer is a common survey tool used by researchers to determine and compare respondents' feelings about a given person, group, or issue. Feeling thermometers enable respondents to express their attitudes about a person, group, or issue by applying a numeric rating of their feelings toward that person, group, or issue to an imaginary scale. Using a feeling thermometer, respondents express their feelings in terms of degrees, with their attitudes corresponding to temperatures. A rating of 0, very cold, indicates that a respondent does not like a given person, group, or issue at all; a rating of 100, very warm, translates to the respondent liking that person, group, or issue very much. In general, researchers consider ratings below 50 to indicate a respondent ...

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