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Adaptive and Responsive Survey Designs

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By: Tobias Gummer | Edited by: Paul Atkinson, Sara Delamont, Alexandru Cernat, Joseph W. Sakshaug & Richard A. Williams Published: 2020 | Length: 5 | DOI: |
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Adaptive and responsive survey designs are approaches to collect data with more flexible survey protocols compared to the traditionally used static survey design in which data collection protocols are fixed and uniform. While operating differently, adaptive and responsive survey designs have been developed to optimize a survey’s design with respect to predefined criteria such as survey costs and errors. Adaptive survey design refers to treating groups of respondents differently compared to other groups. Responsive survey design refers to adjusting survey protocols during data collection based on knowledge gathered earlier. With rising awareness of risks of survey error, declining response rates, and increasing survey costs, the use of adaptive and responsive survey designs has received elevated attention by survey researchers and practitioners. However, their use is ...

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