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Analysing Focus Group Data: Higher Education Lecturers and Their Thoughts on Seminars

By: Jamie Harding Published: 2015 | Product: SAGE Research Methods Datasets
Methods: Focus groups
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This example will demonstrate what techniques can be applied, and what skills are needed, in the analysis of focus group transcripts. This example will concentrate on the analysis of a single focus group.

The focus group data used in this exemplar comes from a focus group with social science lecturers, one of who (Nick) was in a senior position while the others – Amy, Eric, Evan, Ian, Kevin, Leanne, Melissa, Neil and Yvette – were lecturers or senior lecturers. Jamie Harding, a Senior Lecturer at Northumbria University, was the moderator for the focus group discussion. The focus group was part of a broader educational project with objectives including ‘Research, identify and disseminate good practice in the organisation and delivery of seminars’.

Direct Pre-requisites: Discourse Analysis

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About This Dataset
Data Source Citation

Jamie Harding (2013). Qualitative Data Analysis from Start to Finish. London: SAGE

Data author(s) and affiliations

Dr Jamie Harding, Department of Social Sciences and Languages, Northumbria University

First publication date


Data collection dates


Unit of analysis


Focus Group

Location covered by data