This example will demonstrate what techniques can be applied, and what skills are needed, in the analysis of focus group transcripts. This example will concentrate on the analysis of a single focus group.
The focus group data used in this exemplar comes from a focus group with social science lecturers, one of who (Nick) was in a senior position while the others – Amy, Eric, Evan, Ian, Kevin, Leanne, Melissa, Neil and Yvette – were lecturers or senior lecturers. Jamie Harding, a Senior Lecturer at Northumbria University, was the moderator for the focus group discussion. The focus group was part of a broader educational project with objectives including ‘Research, identify and disseminate good practice in the organisation and delivery of seminars’.
Direct Pre-requisites: Discourse Analysis