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Visual Methods in Online Interviews

Case
By: Janet Salmons Published: 2014 | Product: SAGE Research Methods Cases
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Abstract

Visual methods have long been used by social scientists to document people, events, or artifacts, or to enrich the communication between researchers and participants. Now that information and communications technologies have made cameras, drawing software, and other tools readily available, visual exchanges can be used to enhance online interviews. The author's Typology of Online Visual Interview Methods provides a framework for linking online communication styles with data collection activities. The case profiles a study conducted using visual communication, elicitation, and collaboration techniques in interviews conducted in a web-conferencing platform. The author offers suggestions for readers interested in designing such studies.

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