Skip to main content

Relevant Recruiting for Online Survey Participation

By: , & Published: 2018 | Product: SAGE Research Methods Cases Part 2
+- LessMore information
Search form
No results
Not Found
Download Case PDF


Administering a survey online has a number of practical benefits including lower costs, reductions in paper-use and data entry time, and a faster data collection time period. A significant challenge, however, entails creating and recruiting a relevant sample of respondents with specific characteristics when email lists are unavailable. In this case, we seek to encourage researcher conversation about relevant and effective recruitment strategies by describing the extensive pretesting process we undertook to develop our survey sampling and recruitment strategy for a study of wildfire mitigation behaviors in Western Colorado. Pretesting response rates varied from 3% to 30%, with the inclusion of a US$2 billion in the recruitment envelope yielding the highest response rate. The actual study subsequently used this approach and resulted in a 35% response rate.

Looks like you do not have access to this content.

Copy and paste the following HTML into your website