This case study investigates women’s experiences as they ascend to leadership roles in a rural context; primarily in East Texas, USA. Using a phenomenological study design, the researchers interviewed 20 diverse women currently serving in a leadership role at rural non-profit organizations. This study focused on understanding the experiences of women in top management as they ascended into leadership positions. The researchers provide accounts and insights on conducting qualitative research using a phenomenological design. This case study provides the step-by-step process of sample selection, data collection, and lessons learned (from sample selection to conducting the interviews).