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A Phenomenological Case Study: Strategy Development in Small and Medium Retail Enterprises in Greece during Recession

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By: Published: 2014 | Product: SAGE Research Methods Cases
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Abstract

In this case, I report some of the experiences I had during the journey of obtaining my PhD, an endeavour that was driven by my interest in understanding how strategic decision-making happens in small- and medium-sized retail companies in Greece. My major research interest focuses on the retail location decision-making process because locational decisions represent the major strategic decision for a retail company as they involve massive and usually long-term bounding investments.

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