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The Grounded Theory Method: Popular Perceptions of Party Leaders during the 2010 British General Election

By: Edzia Carvalho & Kristi Winters Published: 2014 | Product: SAGE Research Methods Cases
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The research question at the core of this study examined how people in Britain perceived the leaders of the three main political parties. To answer this question, we collected data from 14 focus groups held during and after the 2010 election campaign in the three nations of Britain. The Qualitative Election Study of Britain ( was the qualitative dataset generated from the transcripts of these focus groups. We used the grounded theory method to evaluate these data and examine how people viewed the leaders of the three main political parties. This method required reading and categorising the data multiple times to uncover different layers of patterns and codes. Each process of categorisation yielded categories and connections that were more substantive and analytical than the previous ...

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