Using Focus Groups to Explore Young People's Perceptions of Fashion Counterfeiting: Developing a Criminological Understanding of the Consumption of Counterfeit Fashion Goods

Abstract

This case study specifically examines the use of focus groups with young people as part of a mixed-methods research project. Through reflecting on the reasons for using this method, and two of the main issues associated with using focus groups in this study, this case study highlights both the value and limitations of conducting research in this way. In particular, this case study examines conducting focus groups within a school setting, and getting young people to take part in focus groups. The case study concludes with a reflection upon the value of including focus groups as a research method as part of a wider study investigating the consumption of counterfeit fashion goods.

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