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The Emotional Toll of Qualitative Research: A Single-Case Design Utilizing Focus Groups

Case
By: Jana Craft Published: 2019 | Product: SAGE Research Methods Cases Part 2
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Abstract

This case study highlights several aspects of my doctoral research in ethical business culture within a large non-profit organization in the human services industry. I used a single-case descriptive design utilizing focus groups to gain an in-depth understanding of an organization’s ethical business culture. The research examined a single phenomenon: the consistency between espoused and enacted values-based decision-making. My primary objectives are to (a) share my experience in determining which method was appropriate for my research questions, (b) showcase key aspects of case study design utilizing focus groups, and (c) highlight the emotional toll case study design often takes on the researcher.

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