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Experimental Online Study: Capturing People's Spontaneous Reactions Toward Personal Retaliation

Case
By: Mario Gollwitzer, Judith Braun & Friederike Funk Published: 2018 | Product: SAGE Research Methods Cases Part 2
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Abstract

We describe a psychological research project aimed at testing whether people are more likely to approve of personal retaliation when they are forced to answer spontaneously than when they have ample time to contemplate their answers. To test this hypothesis, we ran an online study that included an experimental manipulation: one-third of our participants had to complete a cognitively demanding secondary task while answering questions (“cognitive load” condition), another one-third was asked to take as much time as they wanted to answer the questions (“deliberate thought” condition), and the final one-third received no specific response instruction (control condition). Here, we describe the challenges we were faced with when we designed and ran the study. The most important challenge was to find a paradigm to manipulate ...

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