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Analyzing Stereotypes Across Time Using Google Ngram Viewer

Case
By: Susan E. Mason Published: 2018 | Product: SAGE Research Methods Cases Part 2
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Abstract

This case report demonstrates the value of creativity and patience in a project that crossed time periods and disciplines. Google Ngram Viewer was used to assess age-related stereotypes as represented in literature published from 1800 through the year 2000. I discuss some of the challenges faced as we gathered information from diverse disciplines, applied a new methodology to test old research questions, and struggled with the most effective way to communicate our findings.

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