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Action Research: Creative Metaphor to Build Relationships in Projects

Case
By: Arthur Shelley Published: 2014 | Product: SAGE Research Methods Cases
Methods: Action research
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Abstract

The purpose of this case study is to highlight the importance and limitations of methodology and research design in the exploration of highly subjective behavioural research. People are social creatures, and as such, their ‘reality’ is what they perceive to be true, which can be very difficult to ‘prove’ (by them or others). Two people can observe the same event at the same time and subsequently describe it very differently as they have interpreted from within their own behavioural norms and experiences. So how do we ‘research’ what is true and how robust are the data we gather and the interpretations we apply to such research? This case uses the data from Arthur Shelley's 2012 PhD research to provide a philosophical approach to explore how ...

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