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Chapter 7 | Social Science ‘Lite'? Deriving Demographic Proxies from Twitter

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Social Science ‘Lite'? Deriving Demographic Proxies from Twitter
Luke Sloan

On the face of it, Twitter provides a social scientific goldmine of rich, voluminous data on reactions, attitudes, intentions and networks – yet the absence of explicit demographic data prevents researchers from being able to capitalise on this valuable source for two key reasons: we do not know who is represented on Twitter; and we do ...

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