Steps 1 and 2: Construct Definition and Generating and Judging Measurement Items

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In: Scaling Procedures

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Edited by: Richard G. Netemeyer, William O. Bearden & Subhash Sharma Published: 2003
Methods: Face validity
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Steps 1 and 2: Construct Definition and Generating and Judging Measurement Items
INTRODUCTION

Chapters 2, 3, and 4 discussed the psychometric principles of dimensionality, reliability, and validity primarily from a conceptual standpoint, as well as offering examples from some more recently developed scales. Chapters 5, 6, ...

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