Phenomenology and Grounded Theory

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In: Qualitative Methods for Marketplace Research

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By: Shay Sayre Published: 2001
Methods: Grounded theory
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Phenomenology and Grounded Theory

These two models are presented together because one is an extension of the other, and they use very similar data collection methods. The difference is that phenomenology begins with a research question, and grounded theory is conducted to discover a research question for testing. Phenomenologies describe the ...

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