Philosophy of Research

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In: Qualitative Marketing Research

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By: David Carson, Audrey Gilmore, Chad Perry & Kjell Gronhaug Published: 2001
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Philosophy of Research

What is the purpose of considering a philosophy of research? Simply, to understand the philosophy that underpins the choices and decisions to be made in staking a research position. A research position will have implications for what, how and why research is carried out. Consideration of ...

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