Chapter 3 | The Research Setting

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In: Advanced Focus Group Research

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The Research Setting

The setting in which focus groups are conducted affects an individual participant's personal space and privacy (see Figure 3.1). People use personal space and various types of territorial behavior in their attempts to seek ideal levels of privacy at a specific point in time (Altman, 1975). Moreover, different people have different needs for privacy and personal space. People also react differently to ...

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