Laddering
Encyclopedia
Laddering is a qualitative research technique in which the interviewer asks a series of questions with the aim of identifying higher order drivers of consumer decision making. This entry describes the theoretical foundations of laddering, elaborates its implementation, and discusses different ...
Looks like you do not have access to this content.
Reader's Guide
Assessment
Cognitive and Affective Variables
Data Visualization Methods
Disabilities and Disorders
Distributions
Educational Policies
Evaluation Concepts
Evaluation Designs
Human Development
Instrument Development
Organizations and Government Agencies
Professional Issues
Publishing
Qualitative Research
Research Concepts
Research Designs
Research Methods
Research Tools
Social and Ethical Issues
Social Network Analysis
Statistics
Teaching and Learning
Theories and Conceptual Frameworks
Threats to Research Validity
- All
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
Research Methods
