Corporate communication is a set of activities focused on harnessing all of the internal and external communication of an organization to generate favorable relationships with stakeholders on which the organization depends. Whereas researchers in the fields of organizational or management communication, for example, limit their studies to the communication functions of leaders, managers, and employees within the organization, and public relations (PR) scholars focus their research on campaigns outside the organization, researchers in corporate communication work to provide a framework for studying and guidelines for coordinating internal and external stakeholder communication. This entry further defines the field of corporate communication and examines various research approaches used in this relatively new and growing field.
Although the term corporate suggests a focus on ...
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