Applied communication is communication scholarship that focuses on the study of a social issue or problem with the primary purpose of identifying solutions and recommendations to address the social issue. The hallmarks of applied communication are the study of topics with social relevance and identifying ways to improve the practice of communication. Scholars and practitioners typically look through an applied lens because of a desire to conduct research that makes a difference and impacts those outside academia. Applied communication is grounded in theory; however, applied research does not have a focus on theory building. Instead, applied communication scholars and practitioners use theory as a way to find ways to communicate recommendations and connect them to stakeholders related to the social issue. Applied communication ...
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