The purpose of quantitative research is to generate knowledge and create understanding about the social world. Quantitative research is used by social scientists, including communication researchers, to observe phenomena or occurrences affecting individuals. Social scientists are concerned with the study of people. Quantitative research is a way to learn about a particular group of people, known as a sample population. Using scientific inquiry, quantitative research relies on data that are observed or measured to examine questions about the sample population.
The results of quantitative research specify an explanation into what is and is not important, or influencing, a particular population. Quantitative research also provides answers to questions about the frequency of a phenomenon, or the magnitude to which the phenomenon affects the sample ...
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