Unaided Recall
One of the first decisions a designer of a questionnaire must make is whether the information sought can best and most appropriately be gathered from respondents by asking questions with or without clues to the possible or most appropriate answers. A question-asking strategy that relies on as few cues as possible, or even none whatsoever, in order to encourage the respondent to spontaneously mention items of interest is known as unaided recall. Such question tools are commonly used in marketing research and other situations in which it is desirable to know the respondent's reaction to questions unprompted by previous questions or topics mentioned in previous questions. In social science surveys, it is often desirable to elicit answers unstructured by other specifie political or social ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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