Cell Phone Sampling
The rise of personal cell phone ownership in many industrialized countries and, more important, the increase in the number of people who can be contacted only via cell phone poses some challenges to traditional telephone surveys. Some of the sampling techniques used for selecting traditional landline (wired) telephone samples still apply when selecting cell phone samples. There are, however, specific characteristics of the cell phone that impact frame construction and sample selection that should be incorporated into designs to maximize yield from cell phone samples. The sampling issues will vary by country as a function of differing cell phone penetration rates, numbering taxonomies, and local market conditions, including technology and plan attributes. Designs for cell phone sampling and weighting, along with a general consensus for ...
Looks like you do not have access to this content.
Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
- All
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z