Survey Costs
Survey costing is a complex process that balances a survey organization's financial objectives against the expenses associated with achieving or maintaining the scientific standards that govern validity and reliability, or quality, of the final product. Achieving optimum balance between budgetary and scientific goals requires that researchers first understand how survey operational components are related to costs and how changing each influences both data quality and budgetary outcomes.
It is important to separate survey costs (direct and indirect, variable and fixed) from survey price, as price includes costs plus profit, for those organizations that are for-profit. Profit does not necessarily have any relationship to cost other than being added to it to create total price. As a result, profit and price are not discussed in this entry.
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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