Snowball Sampling
Snowball sampling is a technique that can be applied in two survey contexts. The first context involves surveying members of a rare population. The second involves studying mutual relationships among population members. In both cases, respondents are expected to know about the identity of other members of the same population group.
In this context, snowball sampling is a nonprobability sampling technique. The general objective is to identify members of the rare population. It involves identifying one or more members of a rare population and asking them to name other members of the same population. These additional persons are then contacted and asked to name additional persons in the rare population; and so forth. The process continues until an adequate sample size has been obtained ...
Looks like you do not have access to this content.
Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
- All
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
Research Methods
