Random Order
Random order refers to the randomization of the order in which questions appear in a questionnaire. The purpose is to overcome a type of measurement error known as context effects. This randomization is most often done using a computer program that controls a computer-assisted interview (CAI) being conducted in person, over the phone, or self-administered. Prior to the common use of CAI in survey research, sets of questions were randomized using modified Kish tables that were generated prior to the beginning of the survey and printed on labels indicating to the interviewers what order the questions were to be asked. The order changed randomly for each label to be printed. The labels were pasted next to the question sets in the paper version of the ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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