Question Wording as Discourse Indicators
Many of the questions used by survey researchers serve to solicit people's opinions on topical issues, and the distribution of the answers to survey questions makes up what is usually considered to be the "public's opinions." Thus, most research on survey questions treats these questions as "stimuli" and focuses on their communicative and evocative functions. As such, scholars examine response biases associated with certain question formats or wordings, the cognitive processes underlying these biases, and the flow and conversational logic of the interviewing process. But survey questions also may be viewed as responses, where those who formulate the questions are responding to meaningful social forces and conditions. Thus, survey questions can be excellent indicators for public discourse.
From this perspective, the wording of survey questions becomes ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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