Pseudo-Polls
The term pseudo-poll refers to a number of practices that may appear to be legitimate polls but are not. A legitimate poll uses scientific sampling to learn about the opinions and behaviors of a population. Pseudo-polls include unscientific (and thus, unreliable) attempts to measure opinions and behaviors as well as other practices that look like polls but are designed for purposes other than legitimate research.
A variety of techniques are used to conduct unscientific assessments of opinion, all of which are considered pseudo-polls. These can be used by media and other organizations as an inexpensive way to measure public opinion and get the audience involved. However, they are very problematic from a data quality standpoint and should not be referred to as polls.
One common approach ...
Looks like you do not have access to this content.
Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
- All
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z