Priming
Priming is a psychological process in which exposure to a stimulus activates a concept in memory that is then given increased weight in subsequent judgment tasks. Priming works by making the activated concept accessible so that it can be readily used in evaluating related objects. For example, hearing news about the economy may prime individuals to focus on economic considerations when assessing a president's performance because economic concepts are activated, accessible, and presumably relevant for this type of evaluation. In this way, priming affects the opinions that individuals express, not by changing their attitudes, but by causing them to alter the criteria they use to evaluate the object in question.
Priming is a widely used concept with applications in the fields of psychology, political science, and ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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