Behavior Coding
Behavior coding concerns the systematic assignment of codes to the overt behavior of interviewer and respondent in survey interviews. The method was developed by Charles Cannell and his colleagues at the University of Michigan in the 1970s. Behavior coding is a major tool used to evaluate interviewer performance and questionnaire design. Behavior coding is sometimes referred to as "interaction analysis," although interaction analysis is usually more specifically used in the sense of applying behavior coding to study the course of the interaction between interviewer and respondent.
The three main uses of behavior coding are (1) evaluating interviewer performance, (2) pretesting questionnaires, and (3) studying the course of the interaction between interviewer and respondent.
The use of behavior coding to evaluate interviewer performance primarily concerns ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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