New York Times/CBS News Poll
The New York Times/CBS News poll was the first newspaper-television polling partnership between two major national news organizations in the United States and was launched with a nationwide telephone survey of nearly 800 adults in early November 1975.
On November 4, 1975, the CBS Evening News with Walter Cronkite aired a report regarding the American public's attitudes toward President Ford and his response to the possible default of New York City. The following morning, "Poll Finds Public Thinks Ford Minimizes City Peril," an article by Robert Reinhold, was on page 1 of The New York Times.
That first poll evolved from discussions between Henry R. Lieberman, Assistant to the Executive Editor of The New York Times, and Warren Mitofsky of CBS News. It was followed by an ...
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Reader's Guide
Ethical Issues In Survey Research
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