National Opinion Research Center (NORC)
The National Opinion Research Center (NORC) is the oldest and largest university-based survey research organization in the United States. It was founded in 1941 at the University of Denver by Harry H. Field. Field was from Britain and had worked for the Gallup Organization and set up Gallup in Britain. Departing from the model of commercial public opinion firms established by Archibald Crossley, George Gallup, Elmo Roper, and others, Field wanted to conduct survey research in the public interest, to serve the nonprofit and government sectors, to improve survey methods, and to advance public opinion research by reviewing and synthesizing results from all organizations. After Field's death in a plane crash in France in 1946, the new director, Clyde Hart, moved NORC in 1947 to ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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