Log-In Polls
A log-in poll is an unscientific poll that typically is conducted by news and entertainment media on their Web sites to engage their visitors (audiences) by providing them an opportunity to register their opinion about some topic that the media organization believes has current news or entertainment value. Typically two choices are given for someone to express her or his opinion. One choice might be for those who agree with the issue and the other might be for those who disagree. For example, a log-in poll question might be to indicate whether a Web site visitor agrees or disagrees that Congress should impeach the President.
These polls are not accurate measures of public opinion on the topic. The people who choose to register their opinion on ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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