Log-In Polls

A log-in poll is an unscientific poll that typically is conducted by news and entertainment media on their Web sites to engage their visitors (audiences) by providing them an opportunity to register their opinion about some topic that the media organization believes has current news or entertainment value. Typically two choices are given for someone to express her or his opinion. One choice might be for those who agree with the issue and the other might be for those who disagree. For example, a log-in poll question might be to indicate whether a Web site visitor agrees or disagrees that Congress should impeach the President.

These polls are not accurate measures of public opinion on the topic. The people who choose to register their opinion on ...