List-Experiment Technique
The list-experiment technique is a survey measurement technique that uses an experimental design to measure a sensitive topic in a way that circumvents much of the questionnaire-related and respondent-related measurement errors that may result from using other methods due to the biasing effects of social desirability and privacy concerns. For example, in 2007, a study using the list-experiment technique reported that more than one fourth of Americans (26%) would be "upset or angry" if the country were to elect a female president. This percentage was much higher than what had been reported previously about the magnitude of this concern from surveys that used more standard (nonexperimental) measurement techniques.
In its simplest form, the list-experiment randomly assigns a sample of respondents to one of two groups: ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
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Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
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