Item Order Randomization
Most social scientists are aware that responses to survey questions can be significantly affected not only by how questions are worded but also by the order in which the questions are asked. Furthermore, they are generally aware that the order in which the response alternatives within a question are presented can likewise have a significant influence on survey results. Despite this awareness of order effects in surveys, many investigators either ignore these potential sources of measurement error in designing their questionnaires or fail to systematically control for them by fully randomizing the order in which the items are presented.
Most researchers who suspect there is the potential for an order effect in the questionnaire they are designing will rotate the items, typically presenting them in order ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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