Issue Definition (Framing)
Issue definition, or framing, refers to the careful use of language or other symbols in public discourse. If individual frames reside in both mental structures of the mind and in political discourse, framing is a social process that links the two. As such, framing is an important construct in the measurement and understanding of public opinion. Elected officials, other key decision makers, special interest groups, journalists, scholars, lobbyists, and pollsters are among those interested in issue definition (and its measurement) because of its importance in public policy formation and acceptance in modern democracies.
Public issues are inherently matters about which people disagree. There are often powerful financial interests backing one side or another. Other times, profound moral principles may be at stake. This accounts for the ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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