Interactive Voice Response (IVR)
Interactive voice response (IVR) is a data collection technology that uses a recorded voice to ask survey questions by telephone, in place of live interviewers. Respondents enter their answers by pressing the buttons on the keypad of their touchtone telephone. An IVR system controls the presentation of the survey questions, captures the responses entered via touchtone, prompts respondents to answer questions, and offers automated help to respondents. IVR is also known as telephone audio computer-assisted self-interviewing (T-ACASI) and touchtone data entry. These terms all refer to computerized telephone data collection systems where respondents answer survey items via automated self-administered procedures, as opposed to giving verbal answers to live interviewers.
IVR has two primary uses in survey research. First, IVR can be used to replace ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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