Approval Ratings
Approval ratings are a particularly versatile class of survey questions that measure public evaluations of a politician, institution, policy, or public figure as well as judgments on public issues. This type of question was first developed by the Gallup Organization in the late 1930s to measure public support for the U.S. president. Today, the presidential job approval question is believed to be the single most frequently asked question in political surveys. Many members of the political community, journalists, and academics consider the job approval question to be among the most reliable and useful barometer of a president's public standing.
While versions of the job approval question were asked by George Gallup in the late 1930s, the modern form of the presidential approval question was ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
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Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
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