Skip to main content

FRUGing

Encyclopedia
Edited by: Published: 2008
+- LessMore information
Download PDF

When a survey is not conducted to gather valid information but instead to stimulate fund-raising for a cause or organization, this practice is know as FRUGing ("fund-raising under the guise of research") and rhymes with "tugging." In a FRUGing solicitation, the answers a respondent gives to the putative survey are of lesser or no importance compared to the main goal of eliciting donations.

The effect of FRUGing on the survey enterprise is a deleterious one. On average, response rates to surveys have been declining. Reasons for this are varied but include the unethical practice of conducting false surveys for an ulterior motive; FRUGing is one such practice.

The full extent and effects of FRUGing calls, mailings, and interviewing is difficult to estimate, although empirical research on nonresponse ...

Looks like you do not have access to this content.

Reader's Guide

  • All
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z