Economic Exchange Theory
As it applies to survey research, economic exchange theory provides a possible explanation for why certain types and levels of survey incentives do or do not work to (a) raise the response propensity of a sampled respondent to participate in a survey, (b) improve the quality of the data provided by the respondent, (c) reduce nonresponse bias, and/or (d) lower total survey costs. The central premise in economic exchange theory, as it relates to survey research, is that respondents make at least a partially rational decision about whether or not they will participate in a survey, and the rational part of this decision takes into account the "costs" of participating versus the "benefits" gained from participating. One of those presumed benefits is the value to ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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