The American Association for Public Opinion Research (AAPOR) is the principal professional association for survey researchers in the United States. Organized shortly after World War II, AAPOR develops and promotes ethical principles to guide survey research, advances its methodology, and attempts to further an understanding of appropriate practice both for researchers and the general public. Its ethical code and its enforcement have evolved with changing technology and new applications of survey research.
The redeployment of U.S. industrial power to the production of consumer goods after World War II stimulated interest in a wide variety of survey applications, particularly market and media research. The economy [Page 20]needed mass media to sell the output of mass production, and survey research made the marketing process efficient.
Harry Field, ...
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