The Council for Marketing and Opinion Research (CMOR) is a national nonprofit organization founded to work on behalf of the marketing and opinion research industry in two key areas:
- To improve respondent cooperation across all modes of survey data collection and focus groups
- To promote positive state and federal legislation that affects marketing and opinion research, to monitor and prevent restrictive legislation that has the potential to impact research work, and to encourage self-regulation among the survey research profession
CMOR was founded in 1992 by four of the major marketing research trade associations: AMA (American Marketing Association), ARF (Advertising Research Foundation), CASRO (Council of American Survey and Research Organizations), and MRA (Marketing Research Association). These organizations believed that the two areas of focus—respondent cooperation and government affairs—were so ...
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