Contingent Incentives
Past research has shown that contingent incentives can be used in survey research as a way of increasing survey response rates. The concept of contingent versus noncontingent incentives is that a noncontingent incentive is given to the respondent regardless of whether the survey task is completed, whereas giving a contingent incentive is dependent on the respondent's completion of the survey task, such as completing and returning the questionnaire in a mail survey. Contingent incentives are most commonly used with phone and Internet surveys, although they can be used with any mode of survey data collection. Usually the researcher will use the promise of the incentive as an inducement to coax the respondent into completing the survey, because the respondent does not receive the contingent ...
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Reader's Guide
Ethical Issues In Survey Research
Measurement - Interviewer
Measurement - Mode
Measurement - Questionnaire
Measurement - Respondent
Measurement - Miscellaneous
Nonresponse - Item-Level
Nonresponse - Outcome Codes And Rates
Nonresponse - Unit-Level
Operations - General
Operations - In-Person Surveys
Operations - Interviewer-Administered Surveys
Operations - Mall Surveys
Operations - Telephone Surveys
Political And Election Polling
Public Opinion
Sampling, Coverage, And Weighting
Survey Industry
Survey Statistics
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